Jeanne Lanvin founded the Lanvin label in 1889, when she was only 22 years old. Forget the mother-daughter collection that brought the label into the limelight, Lanvin is already over that. The Paris elite didn't want to wait around for mama and baby: they all wanted to wear the latest from Jeanne. That is still the case today, and it could be because Lanvin never jumps on a trend, but rather set the trend themselves.

Not loud and piercing, but with decent, modest and emphatic elegance. The boutique, which was designed in the 1920's by Albert-Armand Rateau is still at the original address on the Rue du Faubourg Saint-Honoré.