100 illustrious guests cannot be wrong: Those who stay overnight at the Baur au Lac are either celebs or know celebs. The guest list reads like a Who’s Who of the rich and famous: Sisi was here, and also Brigitte Bardot stayed overnight here once. Alfred Hitchcock made his appearance just as Daniel Craig and Richard Gere did. But let’s stop the name-dropping. Why does everybody like the Baur au Lac? Maybe it’s the timeless beauty without too much pomp.

The junior suites still feature Art Deco or Regency, the wine cellar still holds Barolo and Co. in store for connoisseurs, the view of Lake Zurich is still unmatched. There are fresh flowers on the rooms, there is shoe-shine service while you are asleep, and your chauffeur waits discreetly in front of your door. The list of services is as long as the list of illustrious names. And service is the foundation of the Baur au Lac’s success story. And because it can be done today you do not only find the good old concierge at the hotel but also a few electronic butlers fulfilling every wish you may have. Double room from 340 Euros per night.

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