The hotelier is an advocate of the theme hotel idea, but with a soft touch: In the Advokat the guest receives personal attention and his inner self is caressed. After the Admiral, which was his first, extremely successful boutique hotel in an old-fashioned, cosy style, he opened the Advokat in 1996 in the look of the sixties: polished travertine flooring, half-curtains at the wardrobe, and globe lamps. The creative class, in particular, appreciate this: Actors, theatre directors as well as people working in the fashion and publishing industry are regulars.

In 2006 the Sightsleeping®-jury of the Bavarian Marketing GmbH awarded the hotel's lobby a prize for its loving design. And Vogt won't skimp on endearing little gestures: for example the bedtime reading next to the bed (and not a bible!) or shining red apples on the pillow. Doubles start at 150,- euros a night.