Have you also asked yourself already why everything costs three times as much in Moscow? Here’s the answer: The store rents are as astronomical as the palm grease at the border. That’s why designer stores have to sell at much higher prices if they want to make profit at all.

Yet Russian fashion victims don’t care: They want to buy whatever it costs – and now. To keep up-to-date they flock to the GUM department store, its location alone being quite impressive. Located in the immediate vicinity of the Red Square, the GUM offers luxury shopping in the purest sense. Those who have a shop here have made it, next to Armani, Jil Sander and Max Mara. Already when looking in the shop windows you are filled with wonder and awe. Inside, you get anything that is noble and exclusive: chronographs by Chaumet, leather by Ferragamo, jewellery by Dior. If you don’t get bankrupt here, you’re either a millionaire or a thief.

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