For men only: Energie has cool fashion for cool guys and streetwear that’s just a bit more exclusive than at other comparable stores. The Italian label is an absolute hit in Moscow. And the Red Square is brimming with guys wearing huge belt buckles and casual jeans.

With “Wild Bandit”, the Energie winter season 2010/2011 conjures up the American Wild West, launching a lot of worn leather and vintage jeans. “Sport Attack” features military trousers and “Ghost Rider” pays tribute to “Easy Rider” with swinging-sixties style. For all the other fashion-aware men the label holds cool gym bags and slim-fit T-shirts in store. No matter whether your man is a lonesome cowboy, a would-be soldier or an urban metrosexual: the fashion of Energie fits any man – and if it doesn’t, you can still swap it for something else.