The label says it all: Alb şi Negru means “black and white”. And what occasion could be more appropriate for these two “non-colours” than a romantic wedding with bride and groom in classic matrimonial attire. What is on offer here isn’t for everyone: only for the man who has already chosen his bride-to-be. She has to come along on the shopping tour because this is the place to pick up on the latest wedding trends.

In 2010 the bride still wears white of course. Strapless and maybe with a high, elegant collar of rhinestones and roses too. If she insists on sleeves, then on one arm only and a bit ostentatious. Alb şi Negru also attends to the needs of the groom, who despite an expensive suit usually pales by the side of his sparkling partner. You’ve seen it many times. But at Alb şi Negru the groom will be decked out with the most elegant of cravats; attired in tails or suit he be ready to play the leading man in any film.